Episode
The power of purpose: Cherie Mylordis on thriving in tough times
- Podcast
- Flying Solo
- Published
- Jun 19, 2026
- Duration seconds
- 2188
- Processing state
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- https://traffic.megaphone.fm/ARDME4602301658.mp3
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Summary
Work futurist Cherie Mylordis explores the powerful role purpose plays in helping soloists and small business owners thrive—especially when times get tough. Drawing on her transformative experience as part of the founding team for the Sydney 2000 Olympic Games, Cherie Mylordes shares insights into how a shared sense of purpose can energize teams, guide decision-making, and act as an antidote to burnout and uncertainty. Cherie unpacks the practical ways any business—no matter the size—can define and activate its purpose to engage people, attract the right customers, and build a motivated, resilient culture. If you’ve ever wondered how to reconnect with what drives you or how to stand out in challenging times, this conversation has you sorted. Key topics 1. The Power of Purpose in Business Purpose unites people and drives engagement, as seen in the Sydney Olympics experience. Organizations grounded in purpose respond better during crises and uncertainty. Aligning personal and business purpose enhances motivation and combats burnout. 2. Making Purpose Practical for Small Businesses Purpose shapes customer experience, branding, and business ethos (e.g., nursery and mechanic examples). It serves as a filter for decision-making and prioritization, especially amid overwhelm. A clear purpose can attract ideal customers and staff while repelling mismatches. 3. Defining and Embedding Purpose Purpose is broader and more enduring than a vision or mission statement. Use thought-provoking questions (“Why do I exist? What if I couldn’t fail?”) to articulate purpose. Purpose must be seen, felt, and lived—visible in branding and present in daily actions. 4. Purpose as a Driver of Culture and Adaptability Purpose-driven organizations foster meaningful work and strong workplace cultures.…