Episode
Purely Elizabeth Get Acquired, Women's Sports Surge, Gen Z Stays In
- Podcast
- Fitt Insider
- Published
- Aug 18, 2026
- Duration seconds
- 176
- Processing state
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Summary
August 18, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Ferrero Group acquires Purely Elizabeth, the wellness food brand that more than doubled sales in two years, following its $3.1B WK Kellogg deal Women's sports viewership hits 28.6B minutes in H1 2026, up 18%, as ad spend rises 120% and sponsor valuations surge across the WNBA, NWSL, and LPGA Harris Poll finds 74% of Gen Z spend weekends at home, with 65% feeling more connected in wellness settings than traditional nightlife More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → [email protected]