Episode
Operation Collaboration: Vendor Reps - Partners in Surgical Care
- Podcast
- First Case Podcast
- Published
- Feb 16, 2026
- Duration seconds
- 2310
- Processing state
not_requested- Canonical source
- https://firstcase.libsyn.com/fc-187-bruce-finney
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Summary
"Where are your trays?" Few phrases spike stress levels faster, and often, all eyes turn to the person in the red hat. But what really happens behind the scenes before those trays ever reach your back table? In this powerful Operation: Collaboration episode, we pull back the curtain with medical device regional sales manager Bruce Finney to reveal the real world of vendor reps: high-pressure preparation, complex logistics, split-second problem solving, and the constant balance of being both essential to the team and still a guest in the room. From implants and instrumentation to communication breakdowns and OR realities, this conversation will change how you see the role of the rep and why true surgical success depends on collaboration from everyone involved. Listen now and step into the OR from the other side of the red hat. #operatingroom #ornurse #vendor #scrubtech #surgery #collaboration