Episode
Disrupting Traditional Payments: Abdulaziz Al Jouf on the Future of Fintech in the Middle East
- Published
- Dec 2, 2025
- Duration seconds
- 1175
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- https://bcgplatinion.com
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Summary
What does it take to create payment infrastructure from the ground up in one of the world’s fastest-growing fintech regions? Recorded at Money 20/20 in Riyadh, PayTabs CEO and Founder, Abdulaziz Al Jouf, reflects on how the company helped establish one of the Middle East’s earliest fintechs. We explore the challenges of launching in a cash-reliant market, the role of cultural understanding in earning trust, and how partnerships with banks and regulators created the foundation for secure growth. From embedded finance to cross-border expansion, this conversation looks at how PayTabs is shaping the next chapter of digital payments in the Middle East. Discussion Highlights: Building in a Cash-First Region: How PayTabs addressed the behavioral, infrastructural, and trust challenges of early digital payments in the Middle East. Cultural Insight as Strategy: How understanding merchants, consumers, and local dynamics became a competitive advantage. Partnerships and Regulation: The role of banks, regulators, and ecosystem players in enabling secure, sustainable fintech growth. Cross-Market Expansion: Lessons from scaling across Saudi Arabia, the UAE, India, and Morocco — and what it takes to serve diverse markets. The Future of Middle East Payments: Emerging trends including embedded finance, cross-border commerce, and new digital payment experiences. Advice for Entrepreneurs: Abdulaziz shares grounded guidance on market entry, resilience, and developing trust. About Fintech Files: Join us on Fintech Files from BCG Platinion as we explore the cutting-edge trends disrupting Fintech today. From NeoBanks to cryptocurrency, we delve into the dynamic landscape of financial technology through insightful conversations with global disrupt…