Episode
A Real-Life Look at Using Farmers to Florist for Weddings and Events
- Podcast
- Farmers to Florists
- Published
- Apr 16, 2026
- Duration seconds
- 599
- Processing state
not_requested- Canonical source
- https://rss.com/podcasts/farmers-to-florists/2739714
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Summary
Takeaways Tracking actual bloom timing year over year helps flower farmers make better crop planning decisions. Floral recipe building simplifies sourcing, delegation, pricing, and event prep. Better systems and communication tools can save real labor hours in both flower farming and floral design businesses. In this behind-the-scenes episode of Farmers to Florists , Dr. Liz Fiedler Mergen shares exactly how she is using the Farmers to Florist platform inside her own flower farm and floral design business. From managing early season crop planning in a heated high tunnel to building floral recipes for stem bars, weddings, and statement installations, Liz walks through the real systems helping her save time and stay organized. She also explains how actual bloom timing can vary based on planting date, location, and growing conditions, and why tracking that data matters for future seasons. On the florist side, she shares how recipe guides help her calculate stem costs, manage wholesale sourcing, and keep event prep out of her head and in one organized place. The episode also highlights platform updates like a florist wishlist feature and email alerts that improve communication between flower farmers and florists. If you are looking for practical flower farming strategies, floral business systems, and tools to make local flowers easier to grow, design with, and sell, this episode offers a real-world look at what that can look like. Key Topics Covered: How Dr. Liz uses Farmers to Florist in her own business Crop planning for cool hardy annuals and early tunnel production Tracking real bloom timing versus projected days to maturity High tunnel growing in zone 4B Minnesota Florist inventory visibility and wishlist planning Email alerts for flower orders and farmer-florist comm…