Episode
eXp Executive Masterclass: The Google Business Profile System for Agents
- Podcast
- eXp Executive Masterclass
- Published
- Jul 23, 2026
- Duration seconds
- 983
- Processing state
not_requested- Canonical source
- https://share.transistor.fm/s/357b9f41
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Summary
How do you generate consistent inbound leads from Google without getting your account suspended? Carrie Lysenko, Chief Technology Officer, eXp Realty, and Seth Siegler, Chief Innovation Officer, eXp Realty, break down the new updates behind optimizing your Google Business Profile and the exact systems used to protect and scale your local visibility. In this video, learn how cloud-based real estate professionals can maximize their digital footprint while remaining fully compliant with platform guidelines. Master the step-by-step process for optimizing service area profiles, hiding residential addresses, and accessing enterprise support pathways at eXp Realty. 🔥 IN THIS EPISODE: ✅ Local Visibility Blueprint: Learn how optimizing your Google Business Profile makes clients 2.7x more likely to view your real estate business as reputable. ✅ Service-Area Profile Setup: Understand how to properly configure a service-area business and hide your private home address while staying verified. ✅ Google Compliance Rules: Master key guidelines on using legitimate addresses, avoiding co-working space flags, and keeping up to 20 service areas within a 2-hour drive. ✅ Fixing Suspended Profiles: Discover the exact support submission process at gbp.exprealty.com to resolve profile bans without losing your valuable client reviews. Quick Links 🔗 🎓 Visit eXp University: https://www.expuniversity.com/ 📌 Submit GBP Support Issues: https://gbp.exprealty.com Timestamps: 0:00 – Google Business Profile Essentials for Real Estate Agents 1:16 – Why Your Google Business Profile Matters for Free Lead Gen 3:23 – Service-Area vs. Physical Location Business Setup 3:54 – New Google Guidelines for Remote & Service-Area Businesses 5:22 – Step-by-Step Setup for Service-Area Profiles 9:24 – Common Complian…