Episode
EEC 422: How to Overcome Adversity and Make a Thriving Business, with Brit Nicole
- Published
- Mar 3, 2026
- Duration seconds
- 1368
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Summary
Brit Nicole found herself leaving an abusive marriage with nothing. No money. No backup plan. Just herself, my dog, and the belief that she could build something — anything — from scratch. Tell me what challenges you have confronted and how, despite it you created a thriving business? What does "being happy without an agenda" mean to you? What are the similarities and differences between overcoming an abusive husband and being betrayed in business? How do you overcome people who project their own fears onto you because it's not something they would do? Brit Nicole Brit Nicole found herself leaving an abusive marriage with nothing. No money. No backup plan. Just herself, my dog, and the belief that she could build something — anything — from scratch. Brit remembers sitting in the quiet of that season, no clients, no certainty, just a journal full of prayers and the fire to figure it out. She told herself right then that she wasn't going to spend her life building someone else's dream. If she was capable of working that hard for the wrong people, she was going to work that hard for herself. Brit identified a market gap that nobody else saw in the early 2010s. Digital marketing wasn't even on the radar in her city, so she flew to New York to learn directly from established agencies. She returned with knowledge that didn't exist locally, secured a loan with her dad's help, and installed digital TVs throughout town and the mall. Brit built, scaled and sold that by the age of 22. Brit is interested in helping women create what they actually want. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes . We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching, which helps you…