Episode
How to Innovate Without Inventing
- Published
- Jun 26, 2026
- Duration seconds
- 2159
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Summary
Innovation isn't invention. It's the question you stopped letting yourself ask. That's the reframe Diana Kander brings to this Event About It Aftershow, and it changes the entire game for event marketers, sales leaders, and growth teams chasing the next big idea. In this deeper-than-the-main conversation, New York Times bestselling author Diana Kander joins host Megan Martin to translate her curiosity methodology into something an event-led growth strategy team can actually implement Monday morning. If you've felt the lukewarm warning signs in your role, watched your experiment runway stretch to a full fiscal year, or quietly accepted "we've always done it this way" as a strategic direction, this Aftershow is for you. What You'll Learn Why innovation isn't a thing, it's a mindset, and how to spot the difference between real innovation and same-hat-new-box Why cameras feel scarier than comedy clubs (and what it reveals about how leaders connect) The "7 chapters" theory of career reinvention and how to use it inside an org that won't let you leave Diana's $500,000 software failure at 29 and the iteration habit she'd install in every event team today How to run event experiments year-round when your conference is twelve months away The "closet of old ideas" test that reveals whether your team is actually innovating or just relabeling The Calendar Test for curiosity (your meeting calendar reveals exactly how curious your business is) The 3 questions to ask attendees who DIDN'T come back, and why nobody on your own team should make the call The 10-emotional-moments framework for designing event experiences attendees actually remember The Curiosity Muscle (Diana Kander) - the methodology behind asking the people who left, not just the people who…