Episode
Microneedling, Money & JuvPen: What Estheticians Need to Know
- Podcast
- Estheticians in Business
- Published
- Aug 27, 2026
- Duration seconds
- 2136
- Processing state
not_requested
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Summary
Link to JuvPen Microneedling can be an incredible treatment for your clients, but it can also be a really profitable addition to your business when you understand how to use, price, package, and actually SELL it. In this episode, I'm sitting down with Bree Holt, Head of Sales and Education and in-house esthetician for JuvPen, to break down microneedling from both the treatment AND business side. We're talking about what microneedling is actually doing in the skin, who it's good for, why a series is so important, what to look for before investing in a device, and how to introduce it to the clients who already know and trust you. And yes... we're talking MONEY too. 😂 What microneedling actually does and how collagen induction works Who makes a good candidate for microneedling Microneedling for fine lines, texture, acne scarring, pigmentation, stretch marks, and overall skin rejuvenation Why Bree recommends a series of treatments instead of looking at microneedling as a one-and-done service Why you MUST check your state's scope of practice before offering microneedling What to look for when investing in a professional microneedling device The difference between the JuvPen J1 and JuvPen MD Why needle depth and speed aren't necessarily one-size-fits-all What estheticians are charging for microneedling and how to think about your cost per treatment How a microneedling series can increase your average ticket and create repeat business How to introduce microneedling to the clients you already have Why you shouldn't sell "microneedling" and should instead sell the outcome your client actually wants The support and education JuvPen provides after purchasing a device One of my favorite takeaways from this conversation is something Bree said: Don't sell the treatment. Se…