Episode
Media, Leadership, and Community | Ellie Morris | Ep 64
- Podcast
- Equestrian Adult Amateur
- Published
- Jul 30, 2026
- Duration seconds
- 3184
- Processing state
not_requested
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Summary
Navigating the Future of the Horse Industry: Media, Leadership, and Community Join Kelly and Ellie Morris as they discuss the evolving landscape of the horse world, touching on leadership transitions, the power of media in sport perception, and building a united community. This episode offers deep insights into the challenges and opportunities shaping our sport’s future.In this episode: Ellie Morris’s journey from hunter jumper competitor to social media influencer and industry consultant The impact of leadership changes in the US Equestrian Federation and what it means for members The crucial role of media in shaping public perception and driving industry growth Strategies for better sponsorship engagement through innovative media content The community’s role in fostering industry transparency and constructive dialogue The evolving culture of social media and its influence on rider development and industry reputation Comparing international show costs and sponsorship models with those in North America The importance of top-down leadership in cultivating a positive narrative and trust Future hopes: increased collaboration, transparency, and growth in the horse community Ellie Morris - LinkedIn Equestrian Economist YouTube Channel LA Morse Equestrian - TikTok & Instagram Equest ⁓ EAM Equestrian Consulting Twitter Instagram Consider the importance of grassroots sponsorship strategies and branded media content for show series. The industry’s future depends heavily on transparent leadership and community engagement. International comparisons highlight potential models for lowering costs and increasing exposure. Timestamps:00:00 - Introduction and episode overview 00:36 - Ellie’s background in the equestrian industry 01:40 - Her recent return to riding and social media…