Episode

Jason Rider on Building C-BITE: From 3D Printing to Scalable Garden Supports

Podcast
Entrepreneurs, Executives, & Eccentrics
Published
Jun 15, 2026
Duration seconds
1818
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Summary

In this episode, inventor and entrepreneur Jason Rider shares the story behind C-BITE, a patented gardening clip designed to solve common plant support and trellising challenges. Jason discusses how a lifelong passion for gardening, combined with early access to 3D printing technology, led him to develop a versatile product that can connect in hundreds of configurations. He walks through the product development process, from rapid prototyping and patenting to manufacturing, distribution, and scaling a family-owned business alongside his sister. The conversation explores entrepreneurship, product design, retail distribution, in-house manufacturing, and the lessons learned from more than a decade of building a physical product company. Jason also offers practical advice for inventors and founders on finding mentors, learning quickly, and navigating the challenges of bringing an idea to market. Takeaways C-BITE was created to solve the limitations of traditional tomato cages and plant support systems. Jason used an early desktop 3D printer to rapidly prototype and refine the product design. The product evolved from a simple gardening clip into a modular system with more than 150 connection possibilities. Inspiration for the design came from real gardening problems and woodworking joinery concepts such as dovetail connections. Early adoption in hydroponics and cannabis cultivation helped validate the product's usefulness. Building a physical product business required learning manufacturing, distribution, marketing, and retail operations. Jason and his sister split responsibilities, combining engineering, product development, sales, and marketing expertise. Manufacturing in-house with injection molding machines helped reduce costs and improve supply chain control. Distribut…