Episode
Diana Garcia on Building a Private Practice: mindset shifts, money, and imposter syndrome
- Published
- Jun 1, 2026
- Duration seconds
- 2436
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Summary
In this episode, licensed therapist and coach Diana M. Garcia shares her journey from community mental health and university counseling into private practice and entrepreneurship. She discusses the realities of building a therapy business during the pandemic, the emotional challenges of running a practice, and the mindset shifts required to move from clinician to business owner. Diana also explains Acceptance and Commitment Therapy, or ACT, and how it helps people manage negative thoughts, build psychological flexibility, and take value-driven action. The conversation explores coaching, imposter syndrome, women in leadership, marketing strategies for therapists, the rise of online therapy and AI tools, and the future of mental health services in a rapidly changing industry. Takeaways Diana M. Garcia transitioned into full-time private practice after learning her university role would end during the pandemic. Therapists are trained clinically, but often receive little education on running a business. Building a private practice requires emotional resilience, especially when dealing with uncertainty and financial pressure. Imposter syndrome is common for therapists entering entrepreneurship and leadership roles. Acceptance and Commitment Therapy, or ACT, focuses on psychological flexibility, mindfulness, and value-driven behavior. Diana works primarily with stressed millennials, couples, and first and second generation women in leadership or entrepreneurship. Many women struggle with confidence despite being highly qualified, while men often project confidence more easily. Word-of-mouth referrals, SEO, YouTube content, and relationship-building have been key marketing tools in her business growth. Writing a book required strict discipline, consistent deadlines, and long-…