Episode
AI-driven embedded lending emerges as digital finance option
- Podcast
- Enterprise Apps Unpacked
- Published
- Jan 26, 2026
- Duration seconds
- 2479
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Summary
Artificial intelligence is starting to transform buy-now, pay-later options and other types of embedded lending by taking over many of the steps of credit approval. It can speed up the information processing, analysis and decision-making of online lending, improve its accuracy and profitability, and ultimately make credit available to more consumers and businesses. But AI lending also carries the risk of bias against minority groups, and borrowers and lenders must feel they can trust the AI to make fair, fiscally sound decisions. Many banks already have digital infrastructure for online lending and use it to offer loans on websites and retail payment terminals, but they're reluctant to add AI until the regulatory and risk management issues are resolved. In this episode, we explore how embedded lending platforms work, who uses them, and the benefits and challenges of automating the lending process with AI. Featuring: Yaacov Martin, Co-founder and CEO, The Jifiti Group In today's episode, we'll also cover: Jifiti's digital lending platform. Why embedded lending might be of interest to non-bank enterprises. The future of digital finance. References: Injenico, Jifiti partner to offer payment options Digital payments to exceed $33.5 trillion by 2030: report Yaacov Martin article on bank readiness for AI lending Academic study on the rise of digital finance To learn more about enterprise applications, check out Search ERP.