Episode
Scaling Impact: How Elvis & Kresse Turned Waste Into a Thriving Regenerative Brand
- Podcast
- eCommerce MasterPlan
- Published
- Jun 29, 2026
- Duration seconds
- 2270
- Processing state
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Summary
Kresse Wesling CBE is the co-founder at Elvis and Kresse, the designers, manufacturers, and sellers of their range of sustainable and ethically produced luxury accessories and homewares. Founded in 2005 to rescue London’s decommissioned fire-hose, they now sell via their Shopify site and wholesale. They donate 50% of their profits to charity – and have donated nearly £500,000 to date, AND saved over 315 tonnes of materials from landfill. Since joining us four years ago, Kresse and her team have taken their mission to a whole new level. In this conversation, she shares how they're building a regenerative business that restores ecosystems, creates new revenue streams, and challenges traditional thinking about growth, sustainability, and long-term success. Hit PLAY to hear: 🌱 How Elvis & Kresse turned a sustainability mission into a regenerative business model 🍷 Why they spent 5 years building a vineyard before earning a single penny from it ♻️ The surprising checklist they use before launching products from new waste streams 🚀 How purpose-driven brands can create growth opportunities competitors miss 📈 Kresse's advice for finding a marketing agency that actually delivers results 💡 Why "a business is just a group of people and a series of decisions" could change how you think about growth forever Key timestamps to dive straight in: [04:06] Sustainability goals on the farm [09:14] Embracing regenerative farming practices [10:48] Criteria for choosing projects [13:46] Concerns about microplastic pollution [16:10] Corporate responsibility and transparency [19:34] Wine production practices and additives [24:07] Struggling with rapid changes [28:28] Listen to Kresse’s Top Tips! Full episode notes here: https://ecmp.info/601 --- Download our ebook... https://ecmp.info/ebook…