Episode
Why a Bootstrapped Product Guide Spends More on Bing Than Google (And Converts 3x Better)
- Published
- Sep 15, 2026
- Duration seconds
- 2399
- Processing state
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- https://ecommercefastlane.com/podcast/episode-486/
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Summary
Shoppers often choose your product on a comparison site before reaching Amazon or Shopify, and most brands never see it. In this episode, Tigran Egoyan, Founder and Chief Growth Officer at BestChoice.guide, breaks down: Why Microsoft Ads converted two to three times better than Google for high intent desktop shoppers The dynamic landing page tactic that lifted conversion about 40%, and how Shopify catalogs can use it What earns a sponsored top three placement, and why 100 near perfect reviews can qualify a new brand Whether you're a new Amazon brand or a category bestseller, this conversation delivers strategies you can test this week. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-486/ Connect with us: 🐦 Twitter: https://twitter.com/stevenhutt/ 💼 LinkedIn: https://www.linkedin.com/in/shutt/ 📘 Facebook: https://www.facebook.com/thrivingwithshopify/