Episode
#69 Alper Yurder - Focus On The Essentials & Stop Overcomplicating AI Within GTM
- Published
- May 27, 2026
- Duration seconds
- 2894
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Summary
Alper Yurder is a founder, fractional CRO and startup advisor. Joining to talk all things AI in GTM, Alper shared his views on why companies from huge enterprises to small founder led startups are getting so lost in all the AI tools available today as well as where sales teams are losing when it comes to their outbound processes. Expect to learn: Why focusing on the essential is so important and what they are The importance of having a champion within your organisation when onboarding a new tool Ways to improve your outbound beyond just volume and activity How to improve feedback and learning loops to improve your team Why relying on a hero rep isn't a good idea and how to upskill the rest of the team And much, much more. Follow Alper on Linkedin here - https://www.linkedin.com/in/alper-yurder/ Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com