Episode
Why ATOMICON is Moving to Manchester | The Full Story Behind ATOMIC's Biggest Announcement Yet
- Podcast
- Don't Work Harder
- Published
- Jun 22, 2026
- Duration seconds
- 2728
- Processing state
not_requested- Canonical source
- https://dont-work-harder.captivate.fm
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Summary
After 7 years, one of Europe's BIGGEST sales and marketing conferences for small business owners is moving… Andrew and Pete built ATOMICON from an 85-person event into a staggering 1,500-PERSON conference that people fly in for from all over the world, Year on year, 99.9% of attendees say they want to come back. They came on Don’t Work Harder to reveal some enormously exciting news… That they have just signed the contract to move it to Manchester Central in 2027. In this conversation, Andrew and Pete reveal: -The biggest announcement in ATOMIC’s history - and why they sat on it for over a year before saying it out loud 👀 -The emotional rollercoaster of leaving Newcastle - and their reflections on 7 incredible years in the North East -Why they spent 2 YEARS visiting venues to find ATOMICON’s new home before finally signing with Manchester Centra -Why Manchester Central felt right the SECOND they walked in -The spreadsheet they use to make every major decision in their business -What Manchester means for attendees, speakers, sponsors and the future of ATOMICON The move to Manchester is the BIGGEST domino Andrew and Pete have ever knocked over. This episode is the story of why they did it and how they made the decision. --- ATOMICON 2027 is happening on Friday, July 2nd 2027 at Manchester Central. After years of searching for a venue that could help us make ATOMICON even better, we finally found it. More space, more experiences, more opportunities to connect - and the same magic that makes ATOMICON special. 🎟 Tickets are available from £215, or 12 payments of £18, with a full refund period running until February 1st. The flash sales ends this week! Secure your ticket now at www.atomic.site/atomicon 🚀