Episode
Marketing Smarter with AI and Still Sound Like You with Kathryn Good
- Podcast
- Do More By Doing Less - Time Freedom for Entrepreneurs, Small Business Owners, and Solopreneurs
- Published
- Jun 10, 2025
- Duration seconds
- 1976
- Processing state
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Summary
How do you use AI to enhance your marketing without losing your voice? Show Summary: In this episode, I talk with Kathryn Good of Good Circle Marketing about how she and her team are using AI to serve small businesses and nonprofits in smarter, more authentic ways. We cover everything from how to get started with AI, to building a strategy-first marketing plan, to creating long-form content that can be repurposed across platforms. Katherine shares real examples of how AI saves her time, helps her clients shine, and frees her up to focus on what matters most. If you’ve been overwhelmed by AI or aren’t sure how to use it well, this one’s packed with ideas you can run with. Key Takeaways: AI works best when you pair it with your own voice, strategy, and point of view. Use tools like ChatGPT as a brainstorming partner, not a replacement for your creativity. Building a strong foundation—like knowing your audience and message—makes AI tools 10x more effective. Repurposing long-form content into smaller pieces is key to marketing efficiently. The more you outsource and automate, the more you free up time for strategy, family, and what you love. Marketing doesn’t have to be overwhelming when you combine smart systems with your personal touch. About our guest Kathryn Good is a 20-year marketing expert with experience leading marketing tactics and teams for small businesses, nonprofits, and corporations. She is passionate about helping businesses become more aware of and secure in their marketing efforts. She lives in Gallatin with her husband, Seth, and their two children, Caleb and Clara. ================================================================== Charles Alexander has been a full-time Business Coach since 2007. He has coached over 2,000 entrepreneurs to grow their busi…