Episode
Ep 102 - SEO Isn’t Dead, It’s Evolving in the Age of AI
- Podcast
- Digital Marketing Made Easy
- Published
- Apr 9, 2026
- Duration seconds
- 511
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Summary
🎙️ Digital Marketing, Made Easy Episode 102: SEO Isn’t Dead — It’s Evolving in the Age of AI Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort. In this episode, we’re tackling a question that more and more businesses are starting to ask: “Is SEO dying because of AI?” With the rise of tools like ChatGPT, Perplexity, and Claude, the way people search for information is changing fast. Instead of clicking through multiple websites, users are now getting instant, structured answers from AI. And naturally, that raises concerns. If AI is answering the questions… Do people still visit websites? And does SEO still matter? In Episode 102, we break down what’s really happening — and why SEO isn’t disappearing… it’s evolving. We explore the shift from traditional search to AI-driven discovery, and what businesses need to understand to stay visible in this new landscape. You’ll learn: – Why organic search traffic isn’t disappearing — but changing in behaviour – How AI tools actually source and prioritise information – The rise of AI Visibility Optimisation (AIO) and what it means for marketers – Why conversational search is creating new opportunities for content – How answering real customer questions builds long-term visibility – And why topical authority is becoming one of the most powerful drivers of growth If you’ve been worried about the future of SEO, this episode will give you clarity — and a much more strategic way to think about visibility in 2026 and beyond. Because the goal hasn’t changed. It’s still about being the best answer. And whether that answer appears on Google or inside an AI tool… the bra…