Episode
The Marketing Playbook For Private Equity in 2025 with Joanne Verkuilen
- Podcast
- Deal Sourcery
- Published
- May 1, 2025
- Duration seconds
- 3325
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Summary
Is your Private Equity firm invisible? You might be missing 80% of the deals you should see. Today, discover why traditional PE outreach isn't enough and how strategic marketing is now essential for competitive deal flow as Joanne Verkuilen, Founder and Managing Partner at MiddleM Creative, reveals the playbook. Private equity faces intense competition, making deal flow the top challenge. Yet many firms still think marketing is just having a decent website or occasional email blast. This outdated view means missed opportunities and wasted BD effort. You might be completely invisible to intermediaries and founders holding deals perfectly suited for your strategy. But the landscape has shifted dramatically. Relying solely on old relationship models or basic websites isn't sustainable when capital deployment pressure is high. Firms that don't adapt risk falling behind, struggling to find the right deals, and failing to convince founders they're the best partner. Strategic, multi-channel marketing is no longer optional; it’s the answer to being seen, building trust, and winning in today's market. 🎯 KEY EPISODE TAKEAWAYS: 📉 DEAL FLOW DANGER ZONE [5:30]: "Something between like 80% and 82% of the time firms will not see deals in their wheelhouse... For me that is like such a red flag." Stop missing out. Learn why unclear messaging means you're likely invisible for the vast majority of relevant deals and how fixing this is critical. 🤝 WINNING FOUNDER TRUST [27:01]: "If you can really convince and get excited with your prospect that you really know their industry and you can really add value and help them grow their business, that is like probably number one usually that we hear from as in terms of criteria... And that's what a founder cares about." Win more deals by connectin…