Episode
Ep. 179 Robb Shingles, Group Head of Marketing at WB Power Services Ltd (Rehlko Power Systems) | Data Center Go-to-Market Podcast
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- Apr 14, 2026
- Duration seconds
- 2803
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Summary
https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode 179 of the Data Center Go-to-Market Podcast, Joshua Feinberg talks with WB Power Services and Rehlko Power Systems Group Head of Marketing, Robb Shingles, about how he moved from construction marketing into data center power and energy, how to map complex B2B buying journeys using RIBA, and why brand storytelling and the human element are critical differentiators in a fast-changing AI-driven world 🚀 You’ll hear how Robb thinks about positioning providers as growth enablers (not cost centers), orchestrating events and micro-events that actually support long sales cycles, using Salesforce and CRM data for full-funnel attribution, optimizing content for generative AI search, engaging graduates and early-career talent, and why speed-to-deploy, modular power systems, and ESG are now central to data center marketing strategy 🌍 Ep. 179 Robb Shingles, Group Head of Marketing of WB Power Services Ltd (Rehlko Power Systems) | Data Center Go-to-Market Podcast 0:00 Coming up In this episode of the Data Center Go-to-Market Podcast 1:11 Introducing Robb Shingles, Group Head of Marketing at WB Power Services Ltd (Rehlko Power Systems) 1:35 Career Journey to Data Center Power and Energy Marketing 4:44 Construction Marketing, Royal Institute of British Architects (RIBA) Standards, Go-to-Market, and Targeting Journey Stages 6:17 From Data Center Construction Marketing to Data Center Power and Energy Marketing (Facilities) 9:18 AI Impact on Data Center Marketing: Go-to-Market Strategy, Search Behavior, Thought Leadership Content 11:20 Full Journey Data Center Content: Early Stage, Interactions, Touchpoints 12:39 Modernizing Data Center Sales and Data Center Exhibitions/Conferen…