Episode
Bringing Milwaukee restaurants to the lakefront
- Podcast
- Daily Download
- Published
- Sep 19, 2026
- Duration seconds
- 2218
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Summary
This week on The Upswing, WTMJ’s Jeff Sherman welcomes Wes Shaver, president and CEO of Revolve Ventures, to preview the inaugural Freshwater Food & Wine Festival, coming to the Summerfest grounds Sept. 19-20. Shaver shares how his career in Milwaukee’s entertainment and festival scene helped shape the new event and explains how Freshwater will showcase local chefs and restaurants while creating new opportunities for them beyond the traditional summer festival season. He also discusses the festival’s unique tasting format, sustainability efforts, charitable component, and his vision for eventually growing Freshwater into a Great Lakes regional event. Jeff wraps up the show with Starbucks’ Snoopy ambitions and a Netflix recommendation centered on community and doing good. 🎙️ The Upswing is presented by Horicon Bank.