Episode
Your LinkedIn Profile Is Costing You Clients
- Published
- Sep 21, 2026
- Duration seconds
- 3646
- Processing state
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- https://social-media-news-live.simplecast.com
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Summary
Most people think LinkedIn success starts with posting more. Lowell Brown argues that it starts one step earlier. ------------- If someone discovers your content and clicks your name, an outdated or unclear profile could cost you the connection before they ever learn what you do. Lowell shares a practical approach to turning your LinkedIn profile into something that helps people understand who you serve and why they should work with you. We break down what belongs in your photo, headline, banner, About, and Featured sections, plus how to approach content, video, carousels, and LinkedIn newsletters without adding another full-time job to your schedule. Key Points Fix your LinkedIn profile before worrying about posting more content. Write your headline around who you help and the result you get them , rather than simply listing your job title. Use your banner, About section, and Featured section to quickly show people what you do and give them a next step. Make sure your profile photo is current, recognizable, and actually looks like you. Being active doesn't mean posting every day. Thoughtful comments and conversations can help new people discover you too. Test different content formats, including video, photos, carousels, and newsletters, instead of assuming one format will always perform best. Repurpose one strong idea into several LinkedIn formats, but adjust the presentation for the audience instead of simply cross-posting everything. LinkedIn newsletters can introduce your content to people outside your existing network, then point those readers toward your website, email list, podcast, or other channels you own. Give LinkedIn posts time to work. Lowell is seeing content continue to gain impressions and engagement days or even weeks after publishing. Resources Lowe…