Episode
The Mid-Year Pricing Audit Every Creative Avoids (And Why You Shouldn't)
- Published
- Jul 15, 2026
- Duration seconds
- 933
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- https://www.firestormfinance.com/
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Summary
When was the last time you actually looked at your prices and asked whether they were still working? Mid-year feels like the worst possible time to have this conversation, which is exactly why it's the best one. You still have 5 to 6 months of bookings ahead of you to actually fix what's broken. So today we're walking through why creatives avoid pricing audits in the first place (emotional resistance is real and I'm not above it), the patterns I see almost every single time I run one, the 4 inputs that actually have to be on the table, and how to roll a mid-year change out without losing the clients you actually want to keep. In this episode Why pricing audits get skipped, and the emotional resistance underneath it (fear of losing clients, fear of the answer, fear of the work involved). Why the data is hard to look at alone, because the answer you already suspect is the one that's going to feel uncomfortable. The almost-universal pattern I see every single time I run a pricing audit: at least one offer mispriced by 15 to 30%, and it's usually the offer the owner felt most confident about. Why you're probably charging way less for your time now than you should be, because the skills, processes, and efficiency you've built in 3 years aren't reflected anywhere in your pricing. Why high mispricing also exists, when a too-high price kills your close rate and a too-low price kills your burn rate. The 1 or 2 offers an audit always surfaces that should have been retired 6 months ago. The 4 inputs the audit actually needs: close rate, effective hourly rate (revenue divided by hours you actually work, including admin and sales), refund and redo rate, and category-level revenue trends. Why "I'll just raise my prices by $200 across the board" is the wrong move, and what you'd miss…