Episode
Doug Frost on the Most Elite Certifications in the Wine World — and Why They Matter
- Podcast
- CRAFTED
- Published
- Apr 1, 2026
- Duration seconds
- 3792
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Summary
Top mountain guide certifications (like AMGA and IFMGA) have a pass rate of around 70%. But what if we told you that in the wine world, the most rigorous certifications have a pass rate that’s only about 8% — and it’s often lower than that. The certifications of ‘Master Sommelier’ and ‘Master of Wine’ are two of the most demanding in any field. And our guest today, Doug Frost, is one of only three people in the world to hold both. So Doug and Eli dig into what makes these courses so challenging; the differences between the two; and, most importantly, why they matter. We Want to Hear from You! Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED. TOPICS & TIMES: Doug Frost’s Background (2:11) Becoming a Sommelier(8:15) Outdoor Industry & Wine Industry (11:56) Certifying Organizations (13:25) Benefits of Low Pass Rates (30:17) Exams (32:15) Trick Questions (35:30) BUSA (40:18) Echolands (48:42) Visiting The Winery (1:00:28) SEE OUR OTHER PODCASTS: Blister Cinematic Bikes & Big Ideas GEAR:30 Blister Podcast ENTER OUR WEEKLY GIVEAWAYS: Enter Our Free Weekly Giveaways Hosted on Acast. See acast.com/privacy for more information.