Episode
Ep 116: You're Not Too Expensive: How to Stop Discounting Your Coaching Rates In an Uncertain Economy
- Podcast
- Craft of Coaching Podcast
- Published
- May 26, 2026
- Duration seconds
- 2090
- Processing state
not_requested
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Summary
Coaching business pricing during economic uncertainty is where a lot of coaches quietly come undone. Not publicly — there's no announcement, no decision point. It happens in small moments. A potential client mentions money is tight and you immediately offer a discount. Someone ghosts after hearing your rate and you spend three days wondering if you should lower it. You start pre-emptively apologizing for your prices before anyone has even asked. In this episode, we're breaking down what's act...