Episode
Beyond's Beverage Bet and Target's THC Tactics
- Podcast
- CPG Week by BevNET & Nosh
- Published
- May 14, 2026
- Duration seconds
- 745
- Processing state
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Summary
In this episode: This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss the acquisitions of Brainiac and Van's, Target's expansion in hemp drinks, and Beyond's big bet in beverages. Show Highlights: 0:20 - Bel Group is strengthening its position in the better-for-you snacking space with the acquisition of Ingenuity Foods' cognitive health brands, Brainiac and Little Brainiac. Monica explains more. 2:15 - Target will add hemp-derived THC drinks to store shelves in over 300 stores across Texas, Florida and Illinois. Lukas details the expansion – and why it's a bold bet. 7:00 - The nation's largest egg producer, Cal-Maine Foods, will acquire certain assets of the Van's Foods business from Sara Lee Frozen Bakery. Monica breaks down the deal. 8:45 - When Beyond Meat announced in January that it had developed its first ever beverage product, a protein drink line called Beyond Immerse, it was a move that appeared to come out of left field. Lukas details the launch. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to [email protected] . Subscribe on Apple Podcasts