Episode
Screenwriting Secrets For Copywriters
- Podcast
- Copywriters Podcast
- Published
- May 18, 2026
- Duration seconds
- 2062
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Summary
People always talk about opening your copy with a story, but most of the time, when you say what kind of story, they’ll look at you like you’re an idiot and say, “Hero’s journey, of course,” like there were no other viable options. Well, the problem with that is, the way the great purveyors of hero’s journey stories, Hollywood Screenwriters, use them is as a macro story. The whole two hour movie is one long hero’s journey. Within that framework are a lot of micro stories. And today we’re going to look at three types of micro stories. Two of them opened blockbuster movies you’re probably familiar with: The Dark Knight and Inception. The third type of micro story propelled the hit movie Rocky to a rousing finish, and provided its most memorable scene. I’ve never known anyone, including my friends in the screenwriting industry, identify these story types, much less show how they can be used to increase attention and desire in sales letters. So you’re in for a world premiere of these techniques. Get out the popcorn. And… if you’d like some help writing stories that are much simpler and more compact than hero’s journey stories, let me invite you to check out my book, The Persuasion Story Code. I walk you through writing 25 different kinds of proven micro sales stories in there. We’ll put a link in the show notes: The Persuasion Story Code https://www.amazon.com/dp/B0CFD2KXNQ