Episode
10 Direct Marketing Trends, With Super Copywriter Mike Pavlish
- Podcast
- Copywriters Podcast
- Published
- Apr 27, 2026
- Duration seconds
- 1795
- Processing state
not_requested
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Summary
Our returning champion Mike Pavlish has written dozens of VSLs that have brought in $10 million or more. In fact, over the last 30 years, Mike’s copy has brought in over $810 million in sales. And his work is still bringing in the big bucks today. How good is Mike? On his website he’s got testimonials from legends like Gary Bencivenga and Bob Bly. But this one from an eye doctor named David Tavel, who has 24 clinics across Indiana, really stood out to me: “Your copywriting pulled two to one compared to a big New York ad agency. I have been in business for 45 years and this is the best response ever. The results speak for themselves.” Recently, Mike sent out an email that started out this way: I've been in direct response for over 30 years. I've written over $810 million in sales. I've seen a lot of trends come and go. But what's happening right now is different. The speed of change is like nothing I've everseen. Here are the trends I think every directmarketer needs to watch. I asked Mike to come back on the podcast to talk about these trends. A few days later one of our subscribers who lives in Spain, Norm MacLeod, asked me to invite Mike as well! Mike graciously agreed, and we’ll get to those trends today. Mike’swebsite: https://mikepavlish.com