Episode
Wharton’s Next Chapter: Extending Reach Through a Strategic Podcast Network
- Published
- Nov 3, 2025
- Duration seconds
- 2531
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Summary
A strategic new content pillar from Knowledge at Wharton, extending the brand’s reach through podcasting. Dee Patel , Director of Content in Wharton’s Marketing and Communications department, shares how her team transformed the school’s long-standing Knowledge at Wharton brand into a new podcast network designed to make faculty research more accessible. Drawing on her background in broadcasting, Dee explains how the initiative evolved from a single show, Ripple Effect , into a growing network featuring programs like This Week in Business , Marketing Matters , Moneyball , and Where AI Works . With strategic focus and creative collaboration, the team has turned academic insight into meaningful conversations that connect research, industry, and audiences beyond the classroom. Episode Links: Podcasts - Knowledge at Wharton Dee Patel | LinkedIn Connect with Us Share Feedback & Ask Questions: [email protected] Learn More: Continuing Studies Podcast Follow: Continuing Studies LinkedIn Page Join LinkedIn Group: University Podcasters Network Connect w/ Jen: LinkedIn or [email protected] Connect w/ Neil: LinkedIn or [email protected] Twitter: @namcphedran / @podiumpodcastco Youtube HigherEdPods Chapters: (00:00) - Introduction (05:00) - What Is Knowledge at Wharton? (07:56) - Strategy Behind the Podcast Network (10:47) - Podcasting as a Media Platform for Institutions (14:14) - The Three Cs: Content, Commitment, Consistency (17:31) - Creating a New Role & Streamlined Workflow (20:03) - The Five Podcasts in the Network (22:17) - Legacy Shows and Faculty Hosts (24:09) - Cross-Promotion Strategy & Network Synergy (27:24) - Leveraging Audiences & Faculty Collaboration (28:25) - Advice for Limited Resources & Growing a Team (31:53) -…