Episode
Leveraging Predictive Modeling For Retail Growth (ft. Hannibal Baldwin)
- Podcast
- Consumer Code
- Published
- Mar 4, 2025
- Duration seconds
- 3624
- Processing state
not_requested
Actions
POST https://stenobird.com/v1/public/podcasts/consumer-code-7115736/episodes/leveraging-predictive-modeling-for-retail-growth-ft-hannibal-baldwin/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/consumer-code-7115736/leveraging-predictive-modeling-for-retail-growth-ft-hannibal-baldwin.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
In this episode, Lyden and Hannibal discuss the critical role of site selection in retail growth, particularly through the lens of Baldwin's experience with SiteZeus. They explore the journey from traditional retail to leveraging machine learning for predictive modeling in site selection, emphasizing the importance of understanding customer demographics and site characteristics. The discussion also covers strategies for emerging brands, the significance of proactive real estate processes, and the success stories of brands like Raising Canes and Culver's in navigating the post-COVID retail landscape.Chapters:(00:00) Introduction(06:18) The Journey to SiteZeus: From Yogurt to Software(12:14) Understanding Site Selection for Emerging Brands(18:35) Leveraging Machine Learning for Enterprise Brands(24:32) The Site Selection Process: Step by Step(30:23) Trade Areas and Machine Learning Insights(31:18) Navigating Data Science in Real Estate(35:20) Bridging Generational Gaps in Data Interpretation(38:05) Proactive Real Estate Planning with Machine Learning(41:34) Market Entry Strategies and Risk Assessment(46:24) Evaluating Site Viability Beyond Revenue(49:46) Indicators for Expanding Retail Locations(52:11) Success Stories: Brands Thriving Post-COVID Follow Hannibal Baldwin on: LinkedIn Learn more about SiteZeus: https://sitezeus.comListen to Consumer Code on: Spotify | Apple | YouTube Follow Lyden Foust on: LinkedIn | Instagram About Spatial.ai: Spatial.ai’s PersonaLive is an advanced consumer segmentation platform for developing data-driven marketing strategies. PersonaLive categorizes U.S. households into 17 groups and 80 segments using consumer behavior data from transactions, mobile visits, and social media activity, providing marketers with deep insights for effective…