Episode

Ep. 92: The “Why College Matters” Campaign

Podcast: Confessions of a Higher Ed CMO — with Jaime Hunt
Published: Nov 26, 2025
Duration seconds: 2317
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Summary

Jaime Hunt sits down with Tamalyn Powell, SVP of Higher Education at BVK, to discuss the groundbreaking national campaign Proud Sponsor of America at Its Best. Designed to reshape public perception around the value of higher education, this initiative tackles rising skepticism head-on. Through data-driven messaging and a non-partisan approach, this campaign offers marketing leaders a powerful tool to advocate for higher ed’s relevance and societal impact. If you’re wondering how to counter declining trust in higher ed and drive collective impact, this episode is a must-listen.