Episode

Ep. 88: Why and How to Report Marketing Impact

Podcast: Confessions of a Higher Ed CMO — with Jaime Hunt
Published: Oct 1, 2025
Duration seconds: 2671
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Summary

Jaime Hunt sits down with Kerry Salerno, Chief Marketing and Communications Officer at Babson College, to explore the power of data-driven marketing. Together, they dive into how Kerry's team leverages impact reports and key performance indicators (KPIs) to align marketing strategies with institutional goals. From agile team structures to quarterly dashboards and annual reports, this episode is packed with insights on building a high-performance marketing culture. If you’ve ever struggled to quantify the impact of your marketing work—or convince leadership it matters—this episode is a must-listen.