Episode

Ep. 103: Busting the Myths Around Small Marketing Teams

Podcast

Confessions of a Higher Ed CMO — with Jaime Hunt

Published

Apr 29, 2026

Duration seconds

2411

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Summary

Jaime Hunt sits down with Shane Baglini, Executive Director of Marketing and Branding at William & Mary, to unpack one of higher ed’s most persistent myths: that marketers from small institutions are somehow less qualified than their counterparts at large universities. This episode dives into how working in under-resourced environments actually sharpens leadership, fuels innovation, and builds resilience. Together, Jaime and Shane challenge outdated hiring biases and offer a compelling case for why “small shop” experience is a competitive advantage in enrollment marketing.