# Ep. 103: Busting the Myths Around Small Marketing Teams

Page: https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955/ep-103-busting-the-myths-around-small-marketing-teams
Text version: https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955/ep-103-busting-the-myths-around-small-marketing-teams.md
Podcast: [Confessions of a Higher Ed CMO — with Jaime Hunt](https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955)
Published: 2026-04-29T07:00:00+00:00
Episode link: https://confessions-of-a-higher-ed-cmo-with-jaime-hunt.simplecast.com/episodes/ep-103-busting-the-myths-around-small-marketing-teams-onQ9tvzw
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Duration seconds: 2411

## Resource

Jaime Hunt sits down with Shane Baglini, Executive Director of Marketing and Branding at William & Mary, to unpack one of higher ed’s most persistent myths: that marketers from small institutions are somehow less qualified than their counterparts at large universities. This episode dives into how working in under-resourced environments actually sharpens leadership, fuels innovation, and builds resilience. Together, Jaime and Shane challenge outdated hiring biases and offer a compelling case for why “small shop” experience is a competitive advantage in enrollment marketing.

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## Transcript

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