Episode
206. Why Your 3PL Is Killing Your Business ft. Leo Rodriguez
- Podcast
- Commerce Untold
- Published
- May 6, 2026
- Duration seconds
- 1898
- Processing state
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Summary
Host, Eitan Koter is joined by Leo Rodriguez, Vice President at River Plate Inc., a fulfillment company with over 33 years of experience helping brands ship smarter. River Plate works with everyone from beauty and toy brands to influencer-led lifestyle companies, so Leo has seen pretty much everything. In this episode, Leo talks about why your 3PL should feel like a partner, not just a vendor, how to spot when something is going wrong before it becomes a bigger problem, and what fast growing brands usually get wrong when they start scaling. He also gets into how bundling, returns, and data dashboards all connect back to keeping customers coming back. If your fulfillment partner feels more like a vendor than a partner, this episode will tell you exactly why that's costing you. Website: https://www.vimmi.net Email us: [email protected] Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube Guest: Leo Rodriguez, Vice President, River Plate, Inc. Leo Rodriguez’s LinkedIn | River Plate, Inc. Watch the full Youtube video here: https://youtu.be/U3NQCo3Kvak Takeaways: Price is the worst reason to pick a 3PL Get your 3PL involved before you're ready to ship Multi-carrier shipping saves real money at scale Your fulfillment data is a goldmine, start using it Slow returns processing loses you customers Track speed, accuracy and chargebacks, everything else is noise Proactive beats reactive every single time Chapters: 00:00 Introduction to River Plate and Logistics 02:00 Choosing the Right 3PL: Common Mistakes 06:25 Optimizing Shipping Costs and Customer Experience 12:03 Creating High-Performing Fulfillment Operations 14:37 Scaling Operations for Fast-Growing Brands 17:41 The Role of 3PLs in Customer Re…