Episode
197. Email Marketing Secrets Every Shopify Brand Needs with Jordan Gordon
- Podcast
- Commerce Untold
- Published
- Feb 4, 2026
- Duration seconds
- 1760
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Summary
In this episode of Mastering eCommerce Marketing, Eitan Koter welcomes Jordan Gordon, Head of Email Retention and CRO at Pilot House Digital, and the host of the World’s Best Email Retention Podcast. Jordan shares how he found his way into email early on, why he stayed focused on it, and how that focus turned into a long-term advantage. The conversation centers on one simple idea. Brands cannot scale efficiently if retention is treated as an afterthought. They talk through what Jordan sees when auditing Shopify and Klaviyo accounts, how email revenue compares to paid media, and why the cheapest customer is often the one you already have. Jordan explains how email supports ads behind the scenes, improves return on spend, and creates room to grow without increasing costs. On the CRO side, Jordan walks through how he looks at funnels, where most sites lose momentum, and why homepage and product page paths matter more than most teams expect. He also explains why simplifying choices and highlighting hero products often works better than complex redesigns. They close with a look at the inbox today, why automation matters more than constant campaigns, and how brands can stay visible without wearing out their list. Website: https://www.vimmi.net Email us: [email protected] Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube Guest: Jordan Gordon, Head of Email, Retention and CRO at Pilothouse Digital Jordan Gordon’s LinkedIn | Pilothouse Digital Watch the full Youtube video here: https://youtu.be/-GQliosqjjk Takeaways: Scale, depth, and dedication are crucial in e-commerce. Email retention can significantly impact revenue. Your cheapest buyer is the buyer you already h…