Episode
184. Why Your Ads Don’t Work with Arooba Kamal
- Podcast
- Commerce Untold
- Published
- Sep 16, 2025
- Duration seconds
- 1869
- Processing state
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- https://vimmi.net/mastering-ecommerce-marketing/184-why-your-ads-dont-work-with-arooba-kamal
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Summary
In this conversation, host Eitan Koter is joined by Arooba Kamal, a full funnel growth operator with over 10 years of experience helping DTC brands build sustainable, profitable growth. Arooba has worked across Meta, Google, CRO, and lifecycle marketing. She’s supported brands in categories where the products are deeply personal - women’s wellness, sensory care, intimate wear, and apparel. Her approach is simple but powerful: start with customer insights, align ICPs, and connect creative, ads, and landing pages into one clear funnel. She talks about scaling Triumph by listening to customers directly, and how that informed everything from website design to ad strategy. She also shares her learnings from Stimara, where execution-first growth meant focusing less on slide decks and more on testing campaigns and creative angles in real time. Now, she’s applying that same approach to No Limits, a Shark Tank-backed adaptive apparel brand, and Buck & Buck, a company serving senior citizens. Both brands have strong missions, and Arooba is building the marketing foundations to support their next stage of growth. Throughout the episode, she highlights why emotion matters in performance marketing, why creative playbooks are often missing in early-stage brands, and how lean teams can punch above their weight by experimenting and learning quickly. Website: https://www.vimmi.net Email us: [email protected] Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube Guest: Arooba Kamal, Lead, Digital Customer Growth, Business @ AT&T Arooba Kamal’s LinkedIn | Website Watch the full Youtube video here: https://youtu.be/crLDRMDTGL4 Takeaways: Marketing is driven by measurable re…