Episode

Inside Coinbase’s Mission-First, Remote-First Bet

Podcast
Cold Call
Published
Dec 9, 2025
Duration seconds
1675
Processing state
not_requested
Canonical source
https://hbr.org/podcast/2025/12/inside-coinbases-mission-first-remote-first-bet
Audio
https://audio.hbr.org/cold-call/20251208151603-InsideCoinbase_sMission-FirstRemote-FirstBet.mp3
JSON
/v1/public/podcasts/cold-call-634317/episodes/inside-coinbase-s-mission-first-remote-first-bet
Markdown
/podcast/cold-call-634317/inside-coinbase-s-mission-first-remote-first-bet.md

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Summary

In 2020, cryptocurrency exchange Coinbase made two bold organizational moves: going fully remote and banning political discussion at work. These decisions, aimed at reinforcing a mission-first culture, were supported by a written, codified approach to company values and a hiring philosophy designed to attract talent aligned with that mission. In this episode, Chief People Officer L.J. Brock joins case author and HBS professor Charles Wang and host Brian Kenny to discuss how Coinbase’s strategy, explored in the case “Mission First at Coinbase,” raises critical questions about focus, inclusion, and attracting top talent in a volatile industry.