Episode
Amy Oldenburg: Morgan Stanley Insider on Why Bitcoin's Stuck, How Much to Own, and What's Next
- Published
- Jun 10, 2026
- Duration seconds
- 3446
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Summary
Morgan Stanley manages trillions — and it's now putting Bitcoin in front of clients. Amy Oldenburg runs the firm's digital asset strategy, and she joins Natalie Brunell to break down what Wall Street actually sees in Bitcoin, why the price has been stuck, and what could finally move it. She also explains how much Bitcoin Morgan Stanley tells clients to own, why most financial advisors still aren't on board, and her honest take on where the price goes over the next 5 years. Topics: Why a 26-year Wall Street veteran embraced Bitcoin How much Bitcoin Morgan Stanley recommends owning Why Bitcoin is stuck even as the banks pile in What could spark the next big move Her real 5-year and 10-year Bitcoin outlook Why "all crypto is the same" is a costly mistake Amy Oldenburg is Head of Digital Asset Strategy at Morgan Stanley. Connect with her on LinkedIn. ---- Order Natalie's new book "Bitcoin is For Everyone," a simple introduction to Bitcoin and what's broken in our current financial system: https://amzn.to/3WzFzfU --- Coin Stories is powered by Gemini. Invest as you spend with the Gemini Credit Card. Earn up to 4% back in sats on everyday purchases like gas and groceries. Sign up today https://www.gemini.com/natalie ---- Ledn is the global leader in Bitcoin-backed loans, issuing over $10 billion in loans since 2018, and they were the first to offer proof of reserves. With Ledn, you get custody loans, no credit checks, no monthly payments, and more. Get .25% off your first loan, learn more at https://www.Ledn.io/natalie ---- Abundant Mines is a fully-managed Bitcoin mining in the U.S. You own the miners. You keep 100% of the Bitcoin. Voted #1 mining company by peers. Get 1 month of free hosting: AbundantMines.com/Natalie ---- Natalie's Bitcoin Product Partners: Check out my f…