Episode
Owen Garitty on Building an Unagency That Breaks the Rules
- Published
- Jun 5, 2026
- Duration seconds
- 1348
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Summary
Owen Garitty founded FPW Media in 2013 for a reason–to dismantle the extrinsic nature of a traditional marketing agency and forge a path for an innovative, fresh, and transformative creative vision. Today, that vision remains with FPW's three connective divisions: brand, films, and merchandise, which design and implement client services entirely in-house, effectively cutting out the potential for misinterpretation of any client's message or goals. FPW was founded as an "unagency"–a concept pioneered by Garitty that prioritizes a client-first outlook, meaning clients' visions come to life organically through unconventional but efficacious processes. Garitty has had an aptitude for photography since the age of ten when he got his first camera–a Pentax 35mm–and has since amassed over 15 years of photographic experience. He won his first photography award at thirteen, began working professionally at fifteen, and went on to pursue a career in visual storytelling that grew to encompass design, marketing, and creative direction. In a lifelong pursuit of creating compelling visual narratives, Garitty's passion lies in garnering brand recognition for his clients with impactful visuals and stimulating design. His profound understanding of the millennial zeitgeist makes him an invaluable asset in a new media landscape. Today, Garitty oversees brand vision and implementation for privately and publicly traded companies. He cultivates ongoing partnerships with a host of companies, ranging in specialty from large-scale manufacturers to apparel, agriculture, and heavy industrial equipment. He remains present and hands-on: clients have his personal cell phone number and can trust that Garitty is carefully guiding the creative direction of their project. In 2018, Garitty directed the aw…