Episode
How to Price Yourself as a Fractional CMO: Real Rates + The Biggest Mistakes I See
- Podcast
- CMO School
- Published
- Jan 13, 2026
- Duration seconds
- 767
- Processing state
not_requested- Canonical source
- https://www.risewithnavi.com/podcast
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Summary
If you’re a Fractional CMO and you’ve ever wondered, “What should I be charging?”, this episode is for you. So many experienced marketers undercharge in this role, and it’s one of the biggest reasons Fractional CMOs feel overworked, underpaid, and burned out. In this episode, I break down: The core mindset shift around pricing that changes how clients perceive your value The real pricing ranges Fractional CMOs are charging — and when each range actually makes sense The two most common pricing models and which one I recommend The six biggest pricing mistakes that keep smart, experienced marketers undercharging — and how to fix them This conversation is about pricing at different levels of leadership in a way that reflects responsibility, decision-making, and ownership — and supports building a lucrative, sustainable Fractional CMO business where you’re paid appropriately for the role you’re doing. If you’ve been questioning your rates, feeling stretched thin, or sensing there’s a gap between the work you’re doing and what you’re being paid, this episode will give you the clarity you’ve been looking for. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/