Episode
Episode 259: I'm With The Brand (pyramids & price tags), part nine
- Published
- Apr 27, 2026
- Duration seconds
- 6294
- Processing state
not_requested- Canonical source
- https://share.transistor.fm/s/97045c7c
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Summary
This episode is part nine in an ongoing series about brands and how they influence our identities and drive consumerism. In this episode, we will continue to explore how the price we are willing to pay for an item (aka "perceived value") is directly related to branding: We will get to the bottom of those "compare at" prices at off price stores and outlets, An introduction to the term "anchor pricing," Why thrift stores are making a major branding mistake by pricing up certain items, Why trends are so emotional (and a key part of planning a product assortment), And introducing...THE PYRAMID OF MERCHANDISING!! "TJ Maxx's and Marshalls' comparison prices aren't always what they seem," Jennifer Ortakales Dawkins, Business Insider. "TJ Maxx Sued Over 'Compare At' Prices," ABC News. "Bargains at Winners not always what they appear," Melissa Mancini, CBC. Thanks for being one of the elite few who read the show notes. Brenda says "hi!" Hutch does not because he is grouchy about a particularly intense brushing he had this morning. The new Clotheshorse PO Box: 69 Main Street, Box 16 New Providence, PA 17560 Get your Clotheshorse merch here: https://clotheshorsepodcast.com/shop/ For the next month, use promo code THEPRICEISRIGHT to get 50% off all merch! Amanda and Dustin care for a colony of 12 feral cats and they want to get them all fixed this spring. So help them cover that cost by picking up some hot deals on Clotheshorse merch. If you want to share your opinion/additional thoughts on the subjects we cover in each episode, feel free to email, whether it’s a typed out message or an audio recording: [email protected] Did you enjoy this episode? Consider "buying me a coffee" via Ko-fi: ko-fi.com/clotheshorse Clotheshorse is brought to you with support from the following…