Episode
Clever Confidential Ep. 4: Olivetti and the Race to Create the First Personal Computer [encore]
- Podcast
- Clever with Amy Devers
- Published
- Oct 28, 2025
- Duration seconds
- 2285
- Processing state
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Summary
Clever Confidential is Clever’s offshoot series, where we dig into the darker side of design–the shadowy, sometimes sordid tales hiding under a glossy topcoat of respectable legacy. In Episode 4: Before Silicon Valley, there was Olivetti—an Italian design powerhouse on the brink of changing the world. But just as their revolutionary computer neared completion, tragedy struck. Visionary leader Adriano Olivetti and brilliant engineer Mario Tchou both died suddenly, their deaths cloaked in secrecy and Cold War paranoia. What really happened to them—and who stood to gain? Host Amy Devers and writer Andrew Wagner follow the trail of innovation, betrayal, and buried history to uncover how a company destined to shape the digital age was silenced... and why its story was nearly erased. Check out images of the Programma 101 and more about Olivetti on cleverpodcast.com Special thanks to our sponsor: Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Many thanks to our guest expert Barry Katz. Audio clips courtesy of Luca Cottini - Italian Innovators youtube video - CAMILLO & ADRIANO OLIVETTI. At the Origins of the Computer Age . Linkedin and instagram @italianinnovators Writing and research: Amy Devers, Andrew Wagner, Ilana Nevins Editing and Sound Design: Camille Stennis and Mark Zurawinski Theme Music: “Astronomy” by Thin White Rope courtesy of Frontier Records SUBSCRIBE - listen to Clever on any podcast app! SIGN UP - for our Substack for news, bonus content, new episode alerts VISIT - cleverpodcast.com for transcripts, images, and 200+ more episodes SAY HI! - on Instagram & LinkedIn @cleverpodcast @amydevers Special thanks to our sponsors! Wix Studio is a platform built for all web creators to d…