Episode
From Brand Clarity to Team Buy-In: Park Howell on Narrative Leadership
- Podcast
- Chief Story Officer
- Published
- Jun 5, 2026
- Duration seconds
- 2417
- Processing state
not_requested- Canonical source
- https://chief-story-officer.captivate.fm
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Summary
Park Howell, EMMY Award-winning storyteller and host of the Business of Story podcast, joins the show to share why simplifying your message isn’t just good storytelling, it’s good leadership. In this episode, we explore the ABT (“And, But, Therefore”) framework and why the most compelling brand stories never start with you. Rob and Park delve into how the right narrative can shift team alignment, boost engagement, and transform even the most complex strategies into messages that stick. Park shares the origins of the ABT method, real-world results from rebranding a Canadian car dealership, and how enterprise leaders can turn a wandering vision statement into a rallying cry that inspires action. He reveals why it’s not about what you make, but what you make happen in your audience’s world. You'll walk away with practical ways to reframe your website, roll out storytelling rituals across your team, and test your own brand’s narrative, all before your next meeting. Plus, hear how AI-powered tools can give your story an instant edge that your competitors will envy. KEY TOPICS The ABT framework: how "and, but, therefore" forms the DNA of compelling storytelling [01:52] Turning complex leadership visions into clear, emotionally resonant messages with narrative structure [07:17] Building a story-driven culture where teams create and share ABTs for alignment and buy-in [21:08] The Pret Auto Partez case: using a focused ABT to drive brand growth and team engagement [24:15] StoryCycle Genie: an AI tool for instantly grading and sharpening your brand story [32:06] GUEST BIO & LINKS Park Howell is an EMMY Award-winning storyteller, brand strategy consultant, podcast host, and creator of the Storey Cycle System. With 40 years’ experience building brands including giants like Del…