Episode

392: Mandatory Country of Origin Labeling: Who Wins and Who Pays? With Jaclyn Wilson

Podcast
CattleUSA Daily
Published
Aug 13, 2026
Duration seconds
1555
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https://podcasters.spotify.com/pod/show/cattleusa/episodes/392-Mandatory-Country-of-Origin-Labeling-Who-Wins-and-Who-Pays--With-Jaclyn-Wilson-e3nb41s
Audio
https://anchor.fm/s/ff140960/podcast/play/124145148/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-7-13%2F429751847-44100-2-9c6a5be0786d.mp3
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Markdown
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Summary

On today’s episode of the Cattle USA Daily Podcast , Lauren Moylan welcomes Jaclyn Wilson for a candid conversation about Mandatory Country of Origin Labeling and one of the biggest questions facing cattle producers: Will MCOOL actually benefit producers, or will the costs ultimately fall on them? Jaclyn breaks down the economics, potential implementation challenges, imported beef and lean trim, consumer demand, voluntary Product of USA labeling, and the unanswered questions surrounding who pays for a mandatory program. Rather than telling producers what to think, Lauren and Jaclyn challenge listeners to look beyond social media headlines, ask harder questions, examine the numbers, and form their own opinions about an issue that could have major implications for the entire beef industry. Links: Flying Diamond Beef: https://www.flyingdiamondbeef.com/about Episode 340 with Jaclyn: https://www.youtube.com/watch?v=NbfPezL8N9U Do Your Research by Jaclyn: https://agupdate.com/midwestmessenger/opinion/columnists/jaclyn_wilson/article_35b9d439-fcde-4255-be88-867696134f5c.html Key Takeaways: MCOOL has strong support but significant unanswered questions Producers need to understand the economics before taking a position The cost of implementing MCOOL remains unclear Imported lean beef plays an important role in U.S. ground beef supply Consumer interest in origin does not always outweigh price Voluntary Product of USA labeling is already available Packers may not absorb the costs of mandatory labeling Producers should research the issue before forming an opinion Chapters: 01:55 – The Two Sides of the MCOOL Debate04:52 – Looking at the Facts06:00 – The Economic Questions07:30 – WTO and Trade Concerns09:30 – Who Would Pay for MCOOL?10:30 – Imported Beef and Ground Beef12:30 – What…