Episode
145. How to Use Instagram DM Automation to Grow Your Audience + Sales (Beginner to Advanced ManyChat Strategy)
- Published
- Apr 14, 2026
- Duration seconds
- 2457
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Summary
If you’ve ever wondered how creators are turning Instagram into a lead-generating, sales machine… this episode is for you. Today we’re breaking down Instagram DM automation and how tools like ManyChat are helping creators and business owners grow their audience, capture leads, and sell their offers on autopilot. You’ve probably seen it before… 👉 “Comment ___ and I’ll send you the link” And boom… it shows up instantly in your DMs. That’s not magic. That’s strategy. In this episode, I’m joined by automation expert Heston Roberts, and we’re diving into: What Instagram DM automation actually is (and how it works) How to set up your first ManyChat automation (even as a beginner) The biggest mistake creators make with DM automation How to grow your email list directly from Instagram DMs Advanced strategies to increase conversions and sales How to use automation without sounding spammy or robotic If you’re a creator, entrepreneur, or small business owner who wants to save time, increase engagement, and turn followers into customers, this is a must-listen. Because the truth is… 👉 The future of Instagram isn’t just content. 👉 It’s conversations. And your DMs are where the money is being made. Thank you to my sponsors Shopify: www.shopify.com/chc Collective: use code CHC and get 50% off: www.collective.com/chc Brevo: use code CREATOR50 and get a 50% off discount: www.brevo.com/creator Strawberry.me: Get 50% off your first coaching session at: strawberry.me/chc Rella: Use code CHC for 10% off at GetRella.com Follow Heston: https://www.instagram.com/social.varsity/