Episode

The AA

Podcast
Business Leader
Published
Jan 6, 2026
Duration seconds
2134
Processing state
not_requested
Canonical source
https://shows.acast.com/business-leader-podcast/episodes/the-aa
Audio
https://sphinx.acast.com/p/open/s/665f2584aa134f0012248c29/e/6931a5acaef2c71c1d64d83f/media.mp3
JSON
/v1/public/podcasts/business-leader-5718807/episodes/the-aa
Markdown
/podcast/business-leader-5718807/the-aa.md

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Summary

Few businesses have more than 17 million customers and can say the Queen was one of them. But that's the AA. However, it has had a difficult time recently. It was drowning under £2.7 billion of debt and was taken off public markets following a takeover by the private equity firms Warburg Pincus and Towerbrook. Since then chief executive Jakob Pfaudler has been working on a turnaround of this unique business. This is the story of the AA and that turnaround... Business Leader is a membership community for ambitious CEOs and founders of mid-sized UK companies, designed to help them grow with purpose through strategic support, peer-to-peer learning, expert coaching, and high-impact events. Join the Business Leader community here and sign up for our newsletter here . Hosted on Acast. See acast.com/privacy for more information.