Episode
Gen Z Ditches Bubbles, Prefer Smooth Drinks
- Published
- May 24, 2026
- Duration seconds
- 114
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Summary
The alcoholic beverage industry is witnessing a shift away from hard seltzers, with Gen Z consumers favoring non-carbonated options like Surfside Iced Teas and ready-to-drink cocktails. This trend is driven by wellness concerns, as consumers associate carbonation with bloating and prefer smoother, cleaner alternatives. The non-alcoholic sector is also adapting, with Celsius expanding its fizz-free line to cater to this demand. The future of beverages appears to be less bubbly, with canned water brands like Liquid Death normalizing non-carbonated drinks in cans. Support the show: Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN: [email protected] This is an automated, high-level news summary based on public reporting. Report issues to [email protected]. View sources & latest updates: https://sources.thednn.ai/efec6d5dff19e7e4