Episode
Power Players: Does Xbox have a future?
- Podcast
- Business Daily
- Published
- Sep 16, 2026
- Duration seconds
- 1102
- Processing state
not_requested- Canonical source
- http://www.bbc.co.uk/programmes/w3ct8glv
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Summary
Xbox is 25 years old and faces some of its biggest challenges yet. As cloud gaming grows and the AI boom reshapes the technology industry, even Xbox CEO Asha Sharma has acknowledged that the business "hasn't been healthy" in recent years. So does Xbox have a future? Will Bain speaks to former Xbox executive Peter Moore and BBC technology reporter Laura Cress about whether Microsoft's gaming brand can reinvent itself. Producer: Gideon Long You can email the team: [email protected] (Picture: Visitors play Stalker 2 in front of monitors at the Microsoft Xbox boot during the Gamescom gaming convention in Cologne, Germany, 23 August 2023. Credit: FRIEDEMANN VOGEL/EPA-EFE/REX/Shutterstock)